Tag Archives: caricature art

Cartoon illustrations can be VERY effective in advertising!

Times are tough (and getting tougher) — so it’s more important than ever to keep those lines out and hooks baited fishing for customers. One key way is through comic strip and static cartoon advertising!

But who does it?

Having completed my third “cartoon ad” in the past three months, I can safely say “I do.”
But I don’t do nearly as many as I should, and I see too few samples of others. The biggest problem? Not much demand.THAT’S primarily due to “unfamiliarity” with cartoon/comics as ad vehicles.

In a future post I’ll get into the nuts and bolts as to “comic strip advertising”, but results truly speak louder than words…and I’ve posted some substantial results on my website (Linked to image at bottom).

So for those folks looking for unique ways to market their stuff — or for writers and artists looking beyond the comics industry — think about cartoon/comic strip advertising…I suspect you’ll be glad you did.

Just one thing…the cartoon ads mentioned above are all billboards — and response — as usual — is tremendous.
Nope, comics as a communications medium have not gone out of style. But they do have to be done “right.”

It’s an art. Stay tuned!

 

political cartoon billboard

This cartoon billboard showing local pols on the "Boondoggle Bus" was unveiled in Central Florida October 7,

 

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Why Caricature “Walls of Fame” are GOOD for Everyone!

ATLANTIS, FL — South Florida Caricature artist Captain Cartoon just added another whopping 40 full color caricatures to his latest restaurant “virtual” wall of fame!

Customers are bringing their families in droves to Rosalita’s Tex-Mex Grill to get their free color caricatures.

“A ‘caricature wall of fame’ holds great appeal to folks, whether it’s an online wall, or an actual physical one,” says the caricaturist. “That’s because people feel more a part of something, which they like — and are, actually.”

Caricature “walls of fame,” or “walls of shame” have existed for years all over the world, and make for a great decor in any eatery or restaurant. Themes range from celebrity and sports figures to favored customers. “Nobody ever gets tired of looking at these,” says the Captain.

“My ‘wall of fame’ spotlights the customers, and kids especially love to see themselves on their favorite restaurant’s wall,” he adds. “I draw a softer ‘cartoon portrait’ rather than the wildly exaggerated kind, since kids are more susceptible to any perceived negatives. Adults are different, however, and I’ll take liberties there.”

caricature of friends Taylor and Raachel

Caricature drawn at Rosalita's Tex-Mex Grill in Atlantis, Florida.

Unfortunately, most restaurants don’t have the space for the literally hundreds of customer caricatures potentially generated, so Captain Cartoon created an online alternative: The Virtual Caricature Wall of Fame.

“This works perfectly,” he says. “It projects a restaurant’s popularity immediately to the viewer, and gives folks incentives to come to the restaurant to get their own caricature done.”

Plus, “Virtual Walls” are willingly shared via social network sites and email, given that family members want their friends and family to see their pictures,” he adds. “So the restaurant suddenly sees a groundswell of support. It’s all good and good — for everyone involved,” he adds.

Full color caricatures can take anywhere from 6 – 10 minutes to do, depending on theme, whether a figure is added, or “the length and width of a little girl’s hair,” chuckled the Captain. “I try to draw whatever is wanted,” he says, and he uses his Blackberry as an instant computer image morgue file, in case a certain image he’s unfamiliar with is desired. “If I need to draw a ‘statue of liberty’ theme, I Google the image — and there it is.”

“You can’t do enough for a customer these days,” he says. “And they’re getting ‘professionally-drawn’ portraits as well — something one can pay lots of money for.”

Speaking of customer gains, another immediate advantage of the “virtual wall” lies in instant access to digital copies of the hard copy caricatures. “Now folks can go to the Rosalita’s “Virtual Wall”, download a larger version of their caricature, and post or send it anywhere, ” says the Captain.

“The restaurant benefits because now they’ve got people like me blogging great things about them,” he laughed. “I go the extra mile — and I promote my venues.”

He incurs no cost (other than time) in posting the online wall, since Captain Cartoon serves as his own webmaster. He is, however, training his daughter and her boyfriend in the art of posting virtual caricatures. “It’s a great capability to have,” says the Captain.

Captain Cartoon is considering creating more “Virtual Walls” for other restaurants — as well as for other caricature artists.

Visit Captain Cartoon’s official website, and stay tuned as the results come in!