Times are tough (and getting tougher) — so it’s more important than ever to keep those lines out and hooks baited fishing for customers. One key way is through comic strip and static cartoon advertising!
But who does it?
Having completed my third “cartoon ad” in the past three months, I can safely say “I do.”
But I don’t do nearly as many as I should, and I see too few samples of others. The biggest problem? Not much demand.THAT’S primarily due to “unfamiliarity” with cartoon/comics as ad vehicles.
In a future post I’ll get into the nuts and bolts as to “comic strip advertising”, but results truly speak louder than words…and I’ve posted some substantial results on my website (Linked to image at bottom).
So for those folks looking for unique ways to market their stuff — or for writers and artists looking beyond the comics industry — think about cartoon/comic strip advertising…I suspect you’ll be glad you did.
Just one thing…the cartoon ads mentioned above are all billboards — and response — as usual — is tremendous.
Nope, comics as a communications medium have not gone out of style. But they do have to be done “right.”
It’s an art. Stay tuned!